• About Cian Corbett
  • Recommendation Tweets
  • Social Media Explorer
    • Tourism Ireland lead the way in Social Media Activity
    • Social Search and David Beckham: Google Plus ups its game
    • Truly Engaging your Facebook Fans
    • Twittequette!
    • Music in the Social Media Age

ciancorbett

~ Blogger and Social Media Adventurer

ciancorbett

Tag Archives: Google

Gabe Leydon’s view on the future of Media

11 Monday Apr 2016

Posted by CianCorbett in Advertising

≈ Leave a comment

Tags

Code Media, Facebook, Google, Machine Zone, Performance Marketing

If you have 20 minutes and work in Media I’d advise you watch this. I’ve had this (mildly enjoyable) argument several times about the future of media and the need for quantifiable investments in marketing.

Machine Zone’s CEO Gabe Leydon makes the valuable point that it’s no accident that the world’s biggest companies are Performance Marketing Companies and this is the future of media. He also makes the brave but interesting statement that you should only buy TV if you’ve bought the limits of Digital. And cue the abuse from the Media people!

I enjoyed it, hope you will too.

Looking to secure your next Digital job? Follow these Digital tips!

14 Sunday Jun 2015

Posted by CianCorbett in Digital Marketing Lecture

≈ 2 Comments

Tags

Google, Interview tips, Interviews, NUI Maynooth

When I was lecturing final year students in NUI Maynooth I always ensured I shared tips on how to prepare for job interviews. And the more we discussed the topic the more obvious it became: your interview preparation should begin months before any interview is even scheduled! You can start with these tips immediately and it’ll pay dividends when your next potential employer is sizing you up.

1) Tell Google how awesome you are by Blogging

Anyone who has attended my Digital Marketing Lectures over the years will tell you my favourite expression is “You Are Who Google Says You Are”. For businesses it’s crucial to create a positive Digital Footprint as this is where their next customer is coming from. For students, Blogging in a opportunity to demonstrate their skills and interests ever before they step foot in an interview scenario. Students should blog about:

  • Current research they are undertaking
  • Conferences/ Influencer talks they’ve attended
  • A digital/ social media campaign they admire

Although that last point is specific to my industry Blogging does give students a chance to showcase their writing skills, professional personality and business interests.

And when their prospect employer Googles them this is the great content they’ll find.

You Are Who Google Says You Are

2) Optimise your Linkedin Profile

When your prospect employer Googles you your Linkedin Profile will be one of the first items to appear. If it’s appropriately optimised it’ll be the first thing to appear. Follow these tips to optimise your Linkedin profile and let Linkedin set the tone ahead of your interview.

3) Use Twitter to demonstrate your expertise and interests

Twitter is the perfect tool to showcase your interests in a given subject or industry. You can follow, retweet and interact with influencers and you can share your opinions on stimulating debates. Unless your account is set to private your profile can act as a voice piece for your expertise which will set the tone ahead of your job interview.

On the flip side, if your Twitter profile is public and you’re currently using it to retweet inappropriate content, publicly complain to brands and show a less flattering side of your personality you may want to consider flicking the switch to private.

It goes without saying that you should be following the Twitter accounts of your prospective employers. When we’re conducting interviews I love hearing “I saw on Twitter that you’re growing your team” or “that you recently won this award”. This shows initiative and preparation and is always appreciated.

4) Create your own work experience

We all know the Catch 22 Scenario – how can you get experience if you can’t get a job to get the experience? Well the great news is in today’s digital world you can create your own experience! The great benefit of Digital self serve advertising platforms is that anyone can start a campaign. Volunteer to run a Facebook, Twitter or Google Adwords campaign for a business, get comfortable with the platform and capture your success in a nice report.

Frodo needs work epxerience

5) Bring examples of your work

Portfolios of work aren’t just for designers or creatives. I always enjoy when people bring examples of their work to interviews: college assignments, a template they created, recent campaign reports (see Point 4!), even an imaginary campaign you think could work! Having physical examples of work that captures what you are capable of always impresses interviewers. And in a job interview where nerves may be prevalent your portfolio will do some of the talking for you or give inspiration if nerves muddle your memories. I know this last tip to be true as I used my DCU Marketing Masters portfolio among other reports to secure my first job out of the Masters.

My DCU Masters Portfolio printed to have the contents look like a Monopoly Board

My DCU Masters Portfolio printed to have the contents look like a Monopoly Board

I hope you found these Digital tips helpful. I came across a nice article in Mashable which shares some great advice on interview preparation which should give you an extra edge! Best of luck in those interviews!

Aside

Social Search and David Beckham: Google Plus ups its game

14 Saturday Jan 2012

Posted by CianCorbett in Social Media Explorer

≈ Leave a comment

Tags

2012, David Beckham, Google, Google Plus, infographic, Social Media, Social Search, stats, the big 4, Twitter

Before Christmas I wrote a short blog on the current state of Social Media’s “Big 4”. That’s right, the previously known “Big 3” being Facebook, Twitter and Linkedin were now joined at the table by the divisive new comer Google +. The stat’s read as follows:

  • Cost $585m to build
  • 50 million registered users
  • Has yet to create any revenue (due to lack of advertising model and few business pages)

However, despite the fact we’re only 2 weeks into 2012, there have already been a few changes which could see drastic improvements in Google +.

Google’s Social Search

Google have now incorporated Google + into their search algorithim. Explaining this choice on their official blog, Google noted this will make user’s searches more relevant to them as it will incorporate their friends’ actions on that given subject. This news was not welcomed by Twitter, who pride themselves as the primary Real Time News Social Network. This move could see Twitter’s “News Throne” usurped by the new challenger Google + when using the world’s largest search engine as leverage.

Celebrity Google Plus Hangouts

What other tools does Google Plus have at it’s disposal? YouTube, the world’s second most used search engine and the revolutionary spark that set the Digital Video ball rolling. This facility is being highlighted by celebrities and leading world figures such as The Black Eyed Peas front man Will.I.Am, the Dalai Lama and Archbishop Desmond Tutu. And on 19th of January David Beckham’s fans will be given the chance to join their footballing hero at a Google Plus Hangout.

David Beckham Google Hangout

David Beckham's Google Plus Hangout

These strategic moves will no doubt provide a much needed health and publicity boost to Google Plus and could go a long way to reactivating those many accounts registered in June 2011.

If you would like to learn a few Google Plus tricks see the “Google Plus Cheat Sheet” below developed by Techno Streak. 

Follow me on Twitter

My Tweets

Tag Clouds

Advertising Attention Economy author Aviva Stadium Blog Blogging Brian Harte Casio Cathy Davey Chekhov Cian Corbett Comedy Conference Content Marketing Core Media David O'Doherty DCU Digital Marketing Institute digital video DMI Dublin Edgerank Electric Media Facebook filming Frank and Walters Google Google Plus IAB infographic Instagram internet J1 Jarlath Regan LDM Leading Social lecture lecturing Linkedin Literary Death Match Marketing Mashable Masters Mayven 46 New York NUIM podcast poet Radical Radical Dublin Rich Hall ROI RTE September 11th Snapchat Social Media SocialMedia.ie Social Media Awards Social Media Effectiveness Social Media Lecture social media revolution social media tips Sockies stats the digital marketing institute tips Tommy Tiernan Tourism Ireland Trevor Bryne Twitter Ulster Bank Theatre Festival Video Vine Whelans YouTube

Blog at WordPress.com.

Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy