Immediately, this feels like a strange blog to write without mentioning Radical but for the first time in 7 years, I attended the Social Media Awards with the new family, Leading Social. I was so proud of the team for securing ten nominations in their first year of entering, including Social Media Agency of the Year.
— Leading Social (@Leading_Social) June 1, 2018
And the night itself did not disappoint! The Leading Social team came away with the two most desirable awards of the night, in my opinion.
Best Facebook Page by an Agency – Leading Social & Apache Pizza
Best E-Commerce Strategy – Leading Social and 53 Degrees North
Unfortunately, we didn’t get to take home the Best Agency title but I’m thrilled at the achievement by the team in their first ever awards!
Awards are an interesting element of agency life as creative campaigns are so subjective. However, I do love the galvanising effect it has on a team. When you’re looking for that added edge when creating a strategy or a thumb-stopping piece of content we have to ask ourselves –
“Is this award-winning work? When I’m writing this as an award entry am I earning a nomination or could I try harder?”
Whatever your thoughts on advertising awards I think we can agree that anything that encourages you to work harder and break barriers then that’s a positive motivator.
It reminds me of this Vince Lombardi quote –
“Greatness is not attainable but in the pursuit of it you can achieve excellence.”
Thanks for reading!