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Tag Archives: Aviva Stadium

Essential Tips for Live Tweeting at Events

09 Thursday Jun 2016

Posted by CianCorbett in Social Media Man about town, Twitter

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Tags

Aviva Stadium, Cian Corbett, Radical, Social Media, Twitter

Over the years I’ve had the pleasure of Live tweeting for a range of different clients for various events: International Sporting Events, National TV Shows, Concerts, Economic Conferences, Road Safety Conferences, Radio Sponsorships and Awards Shows. And even when I’m attending these events as a spectator I can’t help but check in and view the event through the eyes of Twitter. With this in mind I thought I’d put a few tips which may be helpful for your next live tweeting event.

  1. Define the role of your voice in the wider conversation

As I have noted before, like all communication, Social Media needs an objective to be effective. While planning your event assign a role for Social Media to play when live tweeting.

  • Am I assisting the event with directions or agendas?
  • Am I adding additional information not available anywhere else?
  • Am I highlighting a Sponsorship?
  • Am I speaking exclusively to those at the event or to an audience at home or both?

An example of an internal mission statement could be:

“At this conference my live tweets will inform my followers of the latest trends from international speakers with direct quotes, high quality images and links to further information.”

or

“I am live tweeting to bring my company’s sponsorship to life online.”

Your Live Tweeting content should support your mission statement and not stray from your original objective.

2. Add value with your contribution

One mistake that is commonly made with Live Tweeting is joining the conversation with nothing in particular to say. I’ve often seen Live Tweets from an event that added nothing to my Twitter newsfeed as a hashtag follower.

Compare the value adding content of these two tweets:

Looking forward to speaking at @RadicalDublin‘s #smwdublin event tonight! pic.twitter.com/siKKixUDyG

— Cian Corbett (@Cian_Corbett) May 24, 2016

or

Think less about #AdBlocking & more creating rich and immersive native formats that consumers want says @Cian_Corbett. #SMWDublin

— Mediaworks (@MediaworksIre) May 24, 2016

Which of these two tweets would you prefer to see in your timeline?

The second tweet contributes to the conversation and adds value for those following at home and maybe for those at the conference who missed that quote. (I used my own tweet as a bad example as I’m too nice to insult someone else!)

3. High Quality Imagery is Key

This echoes my second point about adding value but is almost certainly the most common offender in Live Tweeting. How many times have you seen a poor quality grainy image distorted by fast moving lighting taken with a shaky hand and a blurry lens?

Even Apple CEO, Tim Cook, fell victim to this at the Superbowl where he rushed to take part in the conversation but his blurry image reflected his companies image taking abilities in a very poor light (pardon the pun!)

Tim_Cooke_Twitter

Tim Cooke’s Twitter Image

And the Twitterati were quick to point this out!

@tim_cook @Broncos bruh that’s the best photo you could take?

— Joe Eich (@joeeichinger) February 8, 2016

 

@tim_cook @Broncos was that taken from an iphone? Jeez I hope not Tim.

— Mark Freeman (@markfreeman) February 8, 2016

Resist the urge to share a poor quality image and try taking your time to wait for the perfect shot. You might get lucky by timing the perfect pic and you’ll be rewarded with retweets. If the lighting or bustling crowd has hindered you then ask yourself does your sub-par image add anything to the conversation other than proving you were there. Perhaps scanning the Hashtag for a great image and retweeting that pic would be more appropriate? It will add more value for your followers and the pic-taker will appreciate the retweet.

4. Research and use the appropriate Hashtag

This will be obvious to most but it’s a common occurrence for users to make a presumption on the relevant hashtag rather than checking first. Using the right Hashtag will add context to your tweet and allow you to join the current conversation. This has always been the true gift of Twitter wherein a hashtag will unite a community of interested parties even though they’re not following each other or may not have an existing relationship, yet here they are joined in conversation.

Screenshot of Twitter's Saved Searches

Twitter Saved Searches

Save the Hashtag as a saved search in your Twitter profile and interact with the conversation:

  • Retweet the best content
  • Favourite the tweets you like most
  • Follow or reply to the best contributors

5. Don’t clutter your followers’ newsfeed with too many tweets

The previous points have focused on creating value for your followers so ask yourself “is this event relevant to my followers?”

Your company may only be associated with this event through a sponsorship deal or you may be branching out from your area of speciality (the area your followers followed you for). Either reason could lead you to be sharing information with your followers who have no interest in the content.

Ensure you do not clutter your followers’ newsfeed with content they never asked for with the following two tips:

  • Take note of your follower count before the event and monitor for unfollows.
  • Aim for engagement – retweets, replies, favourites

Ideally the event will be an appropriate match for your followers and the content will be welcomed with engagement and your followers will grow through retweet-exposure and fellow Hashtag contributors. However, if the event is a departure from the your followers’ interests and you notice a few unfollows and a distinct lack of engagement then place a cap on your tweets.

I hope you found these tips helpful! If you have any others feel free to tweet me at @Cian_Corbett

Aviva Stadium and Radical Win Sponsorship Award for Social Media

09 Sunday Dec 2012

Posted by CianCorbett in Social Media Explorer

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Tags

Audio Boo, Aviva Stadium, December 2012, Facebook, Irish Sponsorship Awards, Radical, Social Media, Twitter

A few weeks ago I wrote about the work the Radical Social Media team have done with Aviva Stadium. Well this week I’m delighted to write that this Social Media activity was recognised with an award at the Irish Sponsorship Awards.

The Aviva Stadium Social Media Team accepting the Irish Sponsorship Award for best use of Social Media in Sponsorship activation, Cian Corbett, Emer Lawn, Daragh McSherry, Radical Social Media

The Aviva Stadium Social Media Team accepting the Irish Sponsorship Award for best use of Social Media in Sponsorship activation

It’s been a dynamic year for Aviva Stadium’s Social Media Spaces which includes:

  • Aviva Stadium Facebook page reaching over 100,000 check-ins
  • Aviva Stadium Twitter account running multiple competitions and giveaways
  • Aviva Stadium Foursquare account reaching over 4,000 check-ins
  • Aviva Stadium Audio-Boo hosting 17 exclusive behind the scenes recordings and interviews
  • Aviva Stadium Fanpic at several matches

Of course awards are not the “be all and end all” and certainly not the driving force behind putting in the extra care into an account, however, it is nice to have a body of work recognised by the industry. The team look forward to building on this recognition and delivering even more innovative and engaging Social Media strategies going forward.

A banner image of the Aviva Stadium wines Best Use of Social Media in Sponsorship Activation

 

Social Media at Aviva Stadium

11 Sunday Nov 2012

Posted by CianCorbett in Social Media Explorer, Social Media Man about town

≈ 1 Comment

Tags

Aviva Stadium, Aviva Stadium Twitter, Check-in, Facebook, Social Media

On Saturday 10th of November I had the pleasure of being part of Aviva Stadium’s Social Media team for the Ireland V South Africa game. Although Ireland were fighting the good fight leading 12-3 at half time the Springboks came back with a vengeance in the second half winning the game 12-16.

Cian Corbett at Aviva Stadium as part of the Social Media Team

Cian Corbett at Aviva Stadium as part of the Social Media Team

We were based in the Media Centre in the Aviva Stadium posting updates to the Aviva Stadium Twitter account and Facebook page supplied by the Aviva Fan Reporters. I have always been a fan of Aviva’s attitude to Social Media and the way they have put it at the heart of their match day activations. A key part of their Social Media activity is the Aviva Fan Pic which invites stadium attendees to tag themselves in a panoramic picture of the stadium taken at half time. By enabling attendees to share their experience of being at the match, Aviva Stadium is able to organically reach a wider audience through social sharing. And this match saw the Aviva pass the milestone of 100,000 Facebook check-ins!

Aviva Stadium Facebook page passes 100,000 check-ins

Aviva Stadium Facebook page passes 100,000 check-ins

Congratulations Aviva Stadium, looking forward to the next time I get to check in!

SocialMedia.ie presentation at Aviva Stadium

28 Saturday Jan 2012

Posted by CianCorbett in Social Media Man about town

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Tags

Aviva Stadium, Cian Corbett, presentation, Social Media, SocialMedia.ie

Conor Lynch, MD of SocialMedia.ie, and I had the pleasure of giving a presentation to several sports bodies at the Aviva Stadium on Tuesday 24th of January. We provided the Aviva Stadium marketing team and F.A.I.  and I.R.F.U. representatives with a Social Media Mashup. The presentation covered the social media network growth and tips and techniques on how to grow their following and fan base.

Cian Corbett of SocialMedia.ie giving a Social Media presentation at Aviva StadiumIt was a great pleasure presenting at Ireland’s premier sporting venue. I can’t wait to get back there to see a game!

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