2011 has proven to be to be one of the most challenging and rewarding years of my life.
In September of this year I graduated with my Masters in Marketing from DCU. The course has earned a reputation for it’s proactive approach to Social Media and Digital Marketing and I would recommend the course thoroughly.
In August, I pursued my passion for Social Media marketing and joined a dynamic young start-up SocialMedia.ie. It gave me the perfect opportunity to follow two passions: running Social Media campaigns and training/ lecturing.
Interestingly one of the questions that came up in my interview for the job was,
“Where do you see yourself in a few years?”
My answer was to establish myself as a specialist in the field of Social Media which I feel I am gradually working towards. As part of the SocialMedia.ie team I have delivered presentations to The Institute of Directors, Dublin City Enterprise Board and helped to design and deliver the Practical Social Media Module in NUI Maynooth.
Giving social media advice to Apprentice Runner-up Yinka Rahmv at DCEB's "Your Business Day 2011"
Of course the salesman in me has also been called out on a few occasions and this year I’ve had the opportunity to close some exciting deals with some high profile clients which will be revealed next year.
Outside of Social Media my passions for music have been kept entertained. I spent the summer in The Factory in Dublin recording a new album with The Frank and Walters. We’ve enjoyed some nice trips performing in Croatia, Hungary, France and some nice dates in the UK supporting Carter USM. The new album entitled “Grenwich Mean Time” will be released in March of next year.
Although I relocated to Dublin to complete the Masters, I’ve made regular trips back to Cork to host The Cork Music Show on Cork FM Community Radio. Each Sunday we endeavour to bring original Cork music to the airwaves. Ireland has always produced amazing musical talent but a major obstacle for original acts is that mainstream radio tends to favour international acts before promoting home grown talent. As I noted in a spontaneous interview for WorldIrish.com I hope mainstream radio will recognise the need to support Irish talent by playing upcoming acts and increasing their Irish audience.
Hosting the Cork Music Show in Cork FM's studio
Unsurprisingly, Social Media is never far away from my other activities. I coordinate the Frank and Walters Social Media campaigns and regularly release the Cork Music Show as a Podcast which can found here.
2012 will be an exciting year for the Frank and Walters which will see the release of the new album and a UK tour. Similarly for SocialMedia.ie, I predict 2012 will be a progressive and, hopefully, another successful year. Thanks for reading!