If you have 20 minutes and work in Media I’d advise you watch this. I’ve had this (mildly enjoyable) argument several times about the future of media and the need for quantifiable investments in marketing.
Machine Zone’s CEO Gabe Leydon makes the valuable point that it’s no accident that the world’s biggest companies are Performance Marketing Companies and this is the future of media. He also makes the brave but interesting statement that you should only buy TV if you’ve bought the limits of Digital. And cue the abuse from the Media people!
I enjoyed it, hope you will too.