I really enjoyed taking part in Core Media Ireland’s #Whatsthepassword TV ad and social activity last night to celebrate World TV Day 2015.
Aired during the Ray D’Arcy Show on RTE 1 on 21st November 2015, the #Whatsthepassword TV ad revealed a password which could be entered into the Core Media site, which was “hacked” by Radical’s Createch team, and the viewers could win a prize.
— RADICAL (@RadicalDublin) November 20, 2015
— Alan Cox (@alanthomascox) November 20, 2015
— Her.ie (@Herdotie) November 21, 2015
Much like World TV Day itself, #whatsthepassword demonstrates the key role TV continues to play in today’s marketing eco-system and the synergies that are created when Traditional and Digital media are aligned.
— Coremedia Ireland (@CoremediaIRL) November 21, 2015
— Mediavest Ireland (@MediaVestIRL) November 21, 2015
And the viewers at home enjoyed it too!
— Tom (@theeney) November 21, 2015
— Stephen (@_Steviiee) November 21, 2015
— Sarah Geoghegan (@SarahGeoghegan4) November 21, 2015
If you are interested in creating some TV magic for your brand feel free to contact Core Media agencies: Radical, Starcom, Mediavest, Mediaworks, Zenith Optimedia and Publicis Engage.