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I really enjoyed taking part in Core Media Ireland’s #Whatsthepassword TV ad and social activity last night to celebrate World TV Day 2015.

Aired during the Ray D’Arcy Show on RTE 1 on 21st November 2015, the #Whatsthepassword TV ad revealed a password which could be entered into the Core Media site, which was “hacked” by Radical’s Createch team,  and the viewers could win a prize.


Much like World TV Day itself, #whatsthepassword demonstrates the key role TV continues to play in today’s marketing eco-system and the synergies that are created when Traditional and Digital media are aligned.


And the viewers at home enjoyed it too!



If you are interested in creating some TV magic for your brand feel free to contact Core Media agencies: Radical, Starcom, Mediavest, Mediaworks, Zenith Optimedia and Publicis Engage.