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I really enjoyed taking part in Core Media Ireland’s #Whatsthepassword TV ad and social activity last night to celebrate World TV Day 2015.

Aired during the Ray D’Arcy Show on RTE 1 on 21st November 2015, the #Whatsthepassword TV ad revealed a password which could be entered into the Core Media site, which was “hacked” by Radical’s Createch team,  and the viewers could win a prize.

 

Much like World TV Day itself, #whatsthepassword demonstrates the key role TV continues to play in today’s marketing eco-system and the synergies that are created when Traditional and Digital media are aligned.

 

And the viewers at home enjoyed it too!

 

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If you are interested in creating some TV magic for your brand feel free to contact Core Media agencies: Radical, Starcom, Mediavest, Mediaworks, Zenith Optimedia and Publicis Engage.

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