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~ Blogger and Social Media Adventurer

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Tag Archives: the digital marketing institute

Twitter Tips for the Restaurant Industry

21 Sunday Jul 2013

Posted by CianCorbett in Social Media Explorer

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Cian Corbett, DMI, Restaurants, Social Media, the digital marketing institute, Twitter

As part two of my Social Media tips for the Digital Marketing Institute’s newsletter I have given my top 5 tips for restaurants using Twitter. Hopefully some of these will be helpful for your business too!

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Top 5 Twitter Tips

1) Aim for Retweets

Twitter provides businesses with endless potential for extended broadcast reach through retweets. Remember to keep your tweets short and snappy to encourage others to retweet you.

2) Add Value with a Twitter Competition

Twitter competitions are easy to run and don’t carry the same rules and regulations that are needed on Facebook. Reward your Twitter followers with a competition for a free coffee with their next meal!

3) Measure Your Success

When you are measuring your success on Twitter make sure you track your URL’s using Bit.ly links. By tracking your click through rate you will see what content is proving most popular with your followers making your content more informed and more effective.

4) Collaborate

They say Social Media is the age of collaboration and Twitter is the perfect channel to make strategic partnerships with fellow Twitter users. Are there complimentary businesses who could retweet your content in exchange for an endorsement? Maybe you could “share” and build Twitter followers by introducing each others content to your followers. Reach out to other businesses on Twitter and you’ll be surprised by who is willing to collaborate.

5) Embrace Social Media Innovations

Some restaurants are using clever Twitter tactics which add innovation and excitement to online interactions. Why not offer your followers the chance to earn a #TweetTreat or maybe even book #TweetSeats like the innovators at @CrackBirdDublin

Hope you found these Twitter tips helpful. Drop me a line if you think there’s other I should have added to the list!

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Social Media Lecturing with the Digital Marketing Institute

22 Sunday Jul 2012

Posted by CianCorbett in Social Media Explorer

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Cian Corbett, DMI, lecturing, Social Media, the digital marketing institute

I was honoured to be featured on the front page of the Digital Marketing Institute‘s new website which was launched last week.

Social Media Lecturer Cian Corbett on Digital Marketing Institute's Website

I have been lecturing for the DMI since 2011 and I am proud to be part of such a dynamic and forward thinking team of Digital Marketers. If you are considering investing in your digital marketing career or just want to further your digital marketing knowledge for your own business I would wholeheartedly recommend you consider the DMI’s courses. See here for further details.

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Social Media Revolution: The use of Digital Video in Social Media

18 Wednesday Apr 2012

Posted by CianCorbett in Social Media Explorer

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digital video, social media revolution, socialnomics, the digital marketing institute

At the time of writing this I’m teaching a Social Media Digital Video class for The Digital Marketing Institute. I was asked to show how to embed a Video from Youtube so here we go! Why is it so hard to type while a class are looking at you!

This is a great video by Socialnomics with some valuable Social Media Statistics. Enjoy!

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