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This year I joined IAB Ireland’s Social Media Council, a group of Social Media practitioners, from agencies and suppliers, assembled to champion the growth of social and digital.

The council meet on a monthly basis to discuss challenges facing the Social Media advertising industry which will be examined and discussed in blogs. One such common challenge is proving the effectiveness of Social Media which I broached in my blog “Proving Social Media Effectiveness means deciding where you want to go…

Have a read and drop me a line if you have anything to add!