If you’re a Social Media Manager you’ve probably encountered this questions a lot:
“What’s the ROI on Social Media?”
For me I’ve always answered with the same rebuttal: “It depends on what your objective is!” which opens up a whole new debate….
But I love Gary Vaynerchuk’s analogy laid out in the Slideshare presentation below.
His rebuttal is: ROI is never about the tool, it’s about the mechanic using the tool.