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On Saturday 10th of November I had the pleasure of being part of Aviva Stadium’s Social Media team for the Ireland V South Africa game. Although Ireland were fighting the good fight leading 12-3 at half time the Springboks came back with a vengeance in the second half winning the game 12-16.

Cian Corbett at Aviva Stadium as part of the Social Media Team

Cian Corbett at Aviva Stadium as part of the Social Media Team

We were based in the Media Centre in the Aviva Stadium posting updates to the Aviva Stadium Twitter account and Facebook page supplied by the Aviva Fan Reporters. I have always been a fan of Aviva’s attitude to Social Media and the way they have put it at the heart of their match day activations. A key part of their Social Media activity is the Aviva Fan Pic which invites stadium attendees to tag themselves in a panoramic picture of the stadium taken at half time. By enabling attendees to share their experience of being at the match, Aviva Stadium is able to organically reach a wider audience through social sharing. And this match saw the Aviva pass the milestone of 100,000 Facebook check-ins!

Aviva Stadium Facebook page passes 100,000 check-ins

Aviva Stadium Facebook page passes 100,000 check-ins

Congratulations Aviva Stadium, looking forward to the next time I get to check in!

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