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Since writing a blog on Scheduling Facebook Posts I’ve received a few tweets looking for Facebook marketing tips. Well a nice little option Facebook have brought out recently is the ability for Business Pages to target specific demographics with their posts.

As can be seen in the image below by clicking on the “target” symbol, pages can now select specific fans to reach with specific messages by ensuring it appears in their newsfeed.

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Business pages can select fans based on specific criteria including:

  • Gender
  • Relationship Status
  • Educational Status
  • Interested in
  • Age
  • Location
  • Language

I feel this really represents the great marketing ability that Facebook can provide to businesses by drilling down and appealing to an individuals’ particular interests. After all, not every message posted on your Facebook page will appeal to every one of your fans. In the past few weeks we have used this option for clients who wished to broadcast a specific message without alienating the rest of the fans of the page.

These have included

  • Posting about an exclusive sale in a single location
  • Providing offers on Gender specific products
  • Commenting on recent sporting events

I feel this will also have an effect on reducing the amount of “unlikes” received on a page as fans won’t feel that the content posted on the page does not apply or appeal to them.

So what’s the catch? Well this option is only available to Business Pages with 5,000 or more fans. I can see how this may be frustrating to smaller Business Pages who may wish to reach fans with particular interests. A way around this is to avail of Facebook’s Promoted Posts which will enable them to reach the newsfeeds of specific fans, albeit at an associated charge.

Ideally I would like to see this option rolled out to all Business Pages to enhance the Facebook marketing ability of all administrators. However, this would probably decrease the amount of people currently using the  Promoted Posts option thus reducing Facebook’s revenues which are under the global microscope since their launch on the stock exchange.

I hope this blog was helpful. Feel free to leave your comments below!

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