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Recently I was chatting to other Digital Marketing lecturers who were all interested in what Social Media could do for their own businesses. And while they all understood the premises of Community Building on Facebook and the viral reach of Twitter but they wanted to hear tips on blog writing.

I'm totally blogging this image

More specifically, they wanted a cheat sheet or a formula on what makes the perfect business blog. Quite a lot of my lectures include what makes a good blog but I came across this handy little video from Brandwatch which sums up what I mean so I thought I’d share it here.

I hope these tips are helpful. Best of luck with your blogging!